How is Thursday trending in cinema?

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Releasing movies on Thursdays instead of Fridays is full of pros and cons, say film industry insiders.

Not only in Tamil cinema, but also in Hindi, Telugu, Malayalam and Kannada cinema, new films are released on Friday. There were times when fans used to stand at the door of the theater early in the morning, knock and buy tickets and watch the films enthusiastically. They have become memories.

Films are released on non-Fridays only during festivals. Otherwise only silver release ever. Some of Ajith’s films used to release on Thursdays.

However, the Thursday release trend has been increasing in cinema for the past few years. This trend continues till Dhanush’s ‘Thirchirambalam’ released on 18th and Vijay Devarakonda’s ‘Liger’ released on 25th. A few more films including Simbu’s upcoming ‘Vendhu Taninthana Kadu’ are slated to release on Thursday.

If it is released like that, the producers and distributors think that the collection will be on account of the four-day weekend till Sunday. It is said that since ‘Trichiratambalam’ is now successful in this formula, there is a possibility that small films will also enter the trend this Thursday.

When producer Dhananjayan was asked about this, he said, “This has been going on for years. Big star, highly anticipated films releasing on Thursday are successful. This has become a practice in Telugu cinema. And on Thursday, it’s a spectacle for fans.

There are a lot of fans who want to watch the film on the first day. They will arrive on Thursday. Regular visitors come on Fridays, Saturdays and Sundays,” he says.

But, they say, there is also a terrible threat in this. Today, social media including Twitter has a trend of criticizing the movie scene by scene. If there is a negative review, there is a risk that the collections on Fridays, Saturdays and Sundays will be severely affected.

”It is true. The film ‘Ligar’ is a witness to this. The film, which released on Thursday, suffered negative reviews on Friday and Saturday collections. If the film is good then there is no problem. If it’s not right, you can’t avoid the damage. There are both pluses and minuses,” says producer Dhananjeyan.

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