Tokyo: A new plan brought by the Japanese government to increase the consumption of alcohol by young people has become the talk of the town.
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Liquor is being sold in Tamil Nadu through the government’s Tasmac. Accusations continue to be made of the degradation of society by the sale of alcohol.
Due to this, many people are insisting that full ban on alcohol should be declared in Tamil Nadu. In this context, the Japanese government has come up with a controversial plan.
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Japan’s government is promoting new programs to increase alcohol consumption among young people. With revenue from alcohol sales drastically reduced, the Japanese government has launched a program to encourage young people to drink more. Japan’s National Tax Agency has launched this new program.
Less tax revenue
As alcohol sales continue to decline in Japan, it has been announced that new business ideas can be submitted to popularize alcohol and increase consumption again. Changing lifestyles among the country’s youth is seen as the main reason behind the decline in alcohol consumption.
what is the reason
It also asks for new product ideas to increase alcohol sales among the youth. It is also said that ideas can be given on ways to increase sales using the new Metaverse technology. Alcohol sales in Japan continue to shrink due to a declining birth rate, a growing elderly population, and lifestyle changes caused by the coronavirus.
A steep decline
In the 1980s, revenue from liquor sales was 5%. It decreased to 3% in 2011. Post-corona it has further declined to 1.7% now. The country’s tax agency said tax revenue from alcohol in the 2020 fiscal year was down ¥110 billion (Rs 6,444 crore) from the previous year to ¥1.1 trillion (Rs 64,443 crore).
In 1995, a person consumed an average of 100 liters of alcohol per year, but in 2020, it has decreased to 75 liters per year. Due to this, the Japanese government has introduced this new competition. Their plan is to improve the sale of alcohol by using the ideas given by the youth.
By asking the youth what they like and implementing programs accordingly, the chances of increasing sales are very high. At the same time, the medical associations of the country have requested that awareness programs should also be included in this program regarding drinking alcohol in the right amount without drinking too much.
Govt Plans to increase alcohol consumption anong japan youths: Japan alcohol consumption falling steadily.
Story first published: Friday, August 19, 2022, 16:08 [IST]
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